According to the Wall Street Journal, Apple is “helping the fashion industry deconstruct the tension between handmade and machine-made fashion,” with a huge sponsorship at the Metropolitan Museum of Art’s Costume Institute.
“Manus x Machina: Fashion in an Age of Technology,” is scheduled to open next May where “Avant-garde designs can result from both craftsmanship and automation alike, whether created by traditional hand drawing and sewing or newer techniques like computer modeling and 3-D printing.”
Writer Christina Passariello says “The collaboration between Apple and the Costume Institute reflects the growing symbiotic relationship between tech and fashion. ‘Technology has helped us democratize fashion in a way that was never possible before” through e-commerce, said Ms. Wintour, who has known Mr. Ive for many years. For Apple, a luxury brand that has long put design at the forefront of its mission, fashion became an explicit element in its product lineup with the April debut of the Apple Watch, its first wearable device, said Mr. Ive…
Galleries will include a suite of rooms reflecting traditional couture workshops for embroidery, pleating, knitting, lacework, leatherwork and more. Cutting-edge technology will also be presented, such as ultrasonic welding, thermo shaping, 3-D printing and laser cutting—techniques that designers such as Louis Vuitton’s Nicolas Ghesquière have brought to the runway.
A series of workstation displays will illustrate how such technologies are used in fashion production. Mr. Bolton held up Yves Saint Laurent’s Mondrian dress and creations by John Galliano for Dior as examples of high fashion made by machine, with details done by hand.”
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