Brooklyn Fashion + Design Accelerator

Wednesday, June 22nd | 6-9pm

Location: Pratt Manhattan campus | XCDE 665 | $305 | 3 sessions | .9 C.E.U.s

Setting the right price is both a science and an art. Choosing the right pricing strategy is critical for the success of your venture. As a central part of your marketing strategy, pricing is closely linked to the perception of your brand in the marketplace and getting to the right pricing strategy will help to enable growth. This course will provide a framework for optimizing the prices of your products or services throughout the product lifecycle, and for understanding how your pricing model affects the customer experience.

Topics Include: Introduction to pricing basics, understanding the value of your product or service, price discrimination, selecting the right price strategy, monitoring the market, reacting to competition, negotiating price agreements, establishing best practices, overview of advanced techniques and pricing law.

Instructor: Kris Schumacher

Kris Schumacher is an expert in pricing, positioning, and marketing analytics, and has been successfully optimizing profits for companies large and small since 2004. He is currently serving as the Director of Global Pricing at Sulzer Metco, a Swiss engineering conglomerate, he is the co-founder and acting CFO of Nextdoorganics, a fast growing local agriculture start-up in Brooklyn, and he is also a founding partner and strategic advisor for SandCrate.com, a start-up seeking to help artists and entrepreneurs form teams and execute ideas. Prior to joining Sulzer, he was the head of the pricing department for Standard Motor Products, a billion dollar automotive aftermarket products manufacturer located in LIC. During this time he has closed numerous multi-million dollar pricing agreements, and has used pricing strategy to help profitably grow new business lines up to 400% in one year.

Inspired by his childhood growing up on a sustainable tree farm in New England, Kris is an advocate for a holistic view of business which does not distinguish from creative and analytic disciplines. His focus on pricing is driven not just by numbers, but by a subjective understanding of the customer’s motivations and perceptions. In 1998, he received his BFA in media arts from Pratt Institute, and worked in NYC producing motion graphics for a number of well received indie films before getting his MBA from Babson College in 2004.

For more information, read our FAQs.

To Register:

Students with a domestic address can register online here, beginning April 4th. Please follow the directions below-

Select “Continuing Education” on the right hand side of the page.
Select “Registration & Pay for SCPS Courses”.
Where it says “Select Course Code” enter “XCDE”.
Click “Submit” at the bottom of the page.
You will then see all classes running for the CDE program.
Select the courses you would like to take and press “Submit”.

Alternatively you can register in person starting April 4th at the Office of the Registrar at Pratt’s Brooklyn Campus in Myrtle Hall. For additional information regarding registration, you can contact the Registrar at 718 636 3663.