Brooklyn Fashion + Design Accelerator

Thursday, June 2nd | 6-9pm

Location: Pratt Manhattan campus | $305 | 2 sessions | .6 C.E.U.s

Branding and marketing strategies now include social networks, crowdsourcing and thoughtful user experiences that have become critical to success. This interactive workshop will develop clear strategies for understanding how to engage and develop a relationship with your customers.

Topics Include: Strategies for building your brand identity, ethnography, mapping the business ecosystem, evolving your brand platform.

Instructor: John Bruce

John Bruce works at the intersection of strategy, media, and design for forward-thinking organizations. As a Senior Strategist with Forward Mapworks, John’s focus involves mapping paths forward for successful brand identity, platform development, and business engagement and experience design. He also works as an advisor and producer for interactive and transmedia projects, guiding content and distribution approaches for entertainment ventures as well as storytelling platforms with missions to impact positive behavioral and systemic change. Recent clients include: Novo Foundation, The Vancouver Observer, IceStone, Immigrant Nation, and Far From Afghanistan.

John also co-founded the Brooklyn-based design and architecture firm super-interesting! Previously he served as Director of Online Marketing for a luxury goods e-commerce site and as Integrated Marketing Manager for CondeNet. John spent over a decade working in film and television production, serving in a variety of roles. He earned a BFA from the School of Visual Arts in NYC, and his MBA from the Bainbridge Graduate Institute (BGI) in Seattle. John teaches strategy for SVA’s special program IMPACT: Design for Social Change, and also teaches Ethics and Economics in Sustainable Design at Parsons The New School for Design. John serves as a member of the Board of Trustees for the Robert Flaherty Film Seminar.

For more information, read our FAQs.

To Register:

Students with a domestic address can register online here, beginning April 4th. Please follow the directions below-

Select “Continuing Education” on the right hand side of the page.
Select “Registration & Pay for SCPS Courses”.
Where it says “Course Code Number” enter “XCDE”.
Click “Submit” at the bottom of the page.
You will then see all classes running for the CDE program.
Select the courses you would like to take and press “Submit”.

Alternatively you can register in person starting April 4th at the Office of the Registrar at Pratt’s Brooklyn Campus in Myrtle Hall. For additional information regarding registration, you can contact the Registrar at 718 636 3663.