VIDEO: Dressed in Code With Zac Posen and BF+DA Research Fellow Maddy Maxey

WWD writes: “All over Manhattan designers are calling in their own special forces – whatever those might be – to get things done in time for their respective shows. Zac Posen called upon a budding brain trust for his Zac Zac Posen collection. This morning’s crowd at the Industria Superstudio show will include girls from Google’s initiative Made with Code. But they will be more than first-time showgoers; they coded the LED design on the bodice of the black dress that the designer used to close his show.

Tech-savvy Coco Rocha (whose debut book last fall called for 1,000 poses shot with a geodesic dome) was more than happy to do the honors. Afterwards, Maddy Maxey (the project’s creative technologist and a Made with Code mentor) will be under the spotlight. After the show, she and the Made with Code girls joined other show guests at a reception celebrating the partnership with Posen and giving attendees a chance to try their hand at coding. The Google program aims to encourage millions of girls to get into coding in advance of the prediction that by the time middle schoolers go to college, there will be one million more computer science jobs than computer scientists to take those posts.”

BF+DA Research Fellow Maddy Maxey has worked with companies like General Assembly, Tommy Hilfiger and Nylon Magazine. With a background in fashion and a mind for technology, Maddy is a 2013 Thiel Fellow named a “female founder to watch” by Women 2.0. Maddy speaks frequently at events such as TED, AutoDesk University and Yahoo about wearable tech and innovation.

More about her work on The Crated.

Check out the above video with Zac Posen and Maddy Maxey on the recent Google initiative Made with Code.

Image: HebiFot