Savile Row Tailors Embrace Tech

savile row tech

Google’s Project Jacquard smart fabric

Forbes writer Rachel Arthur writes: “Could tech-enabled tailored jackets be the future wardrobe staple for all dapper men in London? When Google announced its leap into the smart textiles space with Project Jacquard, a tailored jacket was featured in the promo video, despite Levi Strauss & Co being the launch partner. A beautiful bespoke design featuring a touch panel on the sleeve that could activate a call, it was created by a Savile Row tailor as a prototype. The result has since been taken on tour by Ivan Poupyrev, technical program lead at Google’s Advanced Technology and Products (ATAP) group, as a means of demonstrating the potential of the technology to other brands in the fashion world.

For Savile Row, it certainly sounds like it makes sense – suits that are personalized at every level, down to the type of functionality from the touch panel you wear on your sleeve, your breast pocket, or frankly anywhere else you like.”

ABOVE: Project Jacquard is a new system for weaving technology into fabric, transforming everyday objects, like clothes, into interactive surfaces. Project Jacquard will allow designers and developers to build connected, touch-sensitive textiles into their own products.

Check out the interview Rachel Arthur had with Rachel Alice Smith, who works alongside Nick Hammond at Savile Row’s Norton and Sons, and was hired to create the Project Jacquard jacket, about what she thinks of the whole idea here.