Outdoor Brand Orin Lets Internet Decide on Price & Traceability

crowdsourced fashion

According to Tech Insider,for two weeks starting Monday, August 8, Orin will call on its customers and the general internet to decide on price and level of traceability. The company has asked people to fill out a survey to determine which products Orin will make, what country will produce them, how much factory workers will get paid, and what the models sporting those products should look like.

“Users begin by telling Orin what kind of products they want most. The company is beginning with women’s activewear, so the items are limited to sports bras, shirts, shorts, and yoga pants, each available in six colors.

The next step is manufacturing. Users can choose between four factory locations: the US, China, Colombia, and Sri Lanka. They can also choose if the factory should be certified to protect the environment, whether workers should earn the local minimum wage or a livable wage, and if the materials should be standard, premium, or luxury,” reports Tech Insider.

orin manufacturing

“The four choices aren’t just political, Chan says. Each one comes with particular costs that change what the customer ultimately pays. Each of the four decisions factor into the potential retail price, which is displayed at the top of the screen and gets updated in real-time as you click different options.

For example, if you decide your pair of standard shorts should be made in a standard factory in Sri Lanka, where workers get paid minimum wage, they’ll cost $16…But if you want luxury shorts manufactured in the US in a premium factory where workers make a livable wage, suddenly they’re $65.”

We’ve seen brands like Everlane do this before offering their customers the ability to choose pricing. But how effective is offering customers to ability to choose price when we are a society so in stride with bargains? Interesting to keep an eye on and see who we are as ethical shoppers.

Read the full article here.