Fast Co.Exist writes:
“As engineers work to find new ways to pull some of the trillions of pieces of plastic trash out of the ocean, companies are coming up with new uses for it. Like soap bottles, surfboards, and now shoes: Adidas just released a new prototype for a sneaker woven entirely out of ocean trash.
The sample shoe was made from illegal gill nets dredged up from the ocean by the nonprofit Sea Shepherd. ‘It’s a fishing net that was spanning the bottom of the sea like a wall, and killing pretty much every fish passing by,” says Cyrill Gutsch, founder of Parley for the Oceans, a new Adidas-supported nonprofit that is helping the company develop a larger strategy for fighting ocean waste. ‘They confiscated this net, and we’re bringing it back to life.’
Adidas is knitting the shoe using the same innovative technology they use to create Primeknit shoes with zero waste. “Knitting in general eliminates waste, because you don’t have to cut out the patterns like on traditional footwear,” says Eric Liedtke, Adidas Group executive board member of global brands. “We use what we need for the shoe and waste nothing.”
For now, they’ll turn to sources like fishing nets and easier-to-reach beach trash for their material source; Liedtke says they have no worries about finding enough to supply the line of shoes when it launches later this year.”
Read the full article here.