Wool&Prince

Wool&Prince; makes better, longer-lasting apparel. We use super soft wool that naturally resists odors and wrinkles while being 6x more durable than cotton.

Mac Bishop

I'm a Portland, Oregon native with an affinity for cabins, forests, and biking. I graduated from Cornell University in 2011 and started working at Unilever. My traditional cotton button-downs only lasted a wear or two before wrinkling or smelling, so I started wearing some vintage wool shirts to work. To my amazement the vintage shirts didn't need washing, but they weren't quite work appropriate. I started testing more contemporary, tailored wool shirts and eventually wore a wool shirt for 100 days straight without cleaning. The shirt didn't smell nor wrinkle! I went on Kickstarter to tell my story and within 10 days Wool&Prince; sold out of 3,000 shirts. We have since expanded into other categories and sell shirts worldwide via our website.

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