Does The Traditional Fashion Calendar Fuel Overconsumption and Waste?

Brooklyn Accelerator’s Tara St James and Amy DuFault weigh in on whether or not the traditional fashion calendar fuel over consumption and waste.


Designer Carrie Parry wrote on The Guardian yesterday:

“We have to accept that, not only is the fashion industry being affected by climate change, it is also a contributor to a multitude of sustainability issues. The seasonal calendar promotes a relentless drive for speed, waste and overconsumption, which now characterises the entire industry. We don’t need to look further than the suggestion by Wrap that an estimated £140m worth (around 350,000 tonnes) of used clothing goes to landfill in the UK every year, to realise that our production and overconsumption habits are in need of an overhaul.

By ditching the traditional seasonal calendar, brands can manage inventory more effectively to prevent waste, and better adapt to unpredictable weather and changes in consumer behaviour.”

Yet considering the amount of waste the fashion industry does produce and that consumers daily partake in, why no slow down? What will it take to get people to support designers off the fashion calendar and unwilling to shop at high speeds?

Brooklyn Accelerator team members Tara St James and Amy DuFault weigh in on the subject in the article-see what they had to say here.

Image: Unsplash