This Is What Your Brain Looks Like on Fast Fashion
Quartz put out a fascinating article today on the researched feel-good impacts of shopping on the brain.
Author Marc Bain writes “Shopping is a complex process, neurologically speaking. In 2007 a team of researchers from Stanford, MIT, and Carnegie Mellon looked at the brains of test subjects as they made shopping decisions, using fMRI technology. They found that when they showed one of the study’s subjects a desirable object to purchase, the pleasure center, or nucleus ambens, in the subject’s brain lit up. The more the subject wanted the item, the more activity the fMRI detected.”
Read the rest of this fantastic article on Quartz.
Image: Geralt
