Recently at the 2015 New York Fashion Tech Lab, Macy’s announced a partnership between Macy’s and Brooklyn Fashion+Design Accelerator based company Nineteenth Amendment.
Macy’s said at a recent talk to announce the collaboration that in a continuous effort to better serve the needs of their customers, whether through their cultivation of new talent via incubators, a healthy dedication to women-owned and multi-cultural programs, or mentoring fashion tech companies, new ideas are what enhance their shoppers experiences and make them cutting edge.
“Last year our team had the great opportunity to meet and mentor a few participants in the inaugural New York Fashion Tech Lab and among the businesses we worked with was Nineteenth Amendment’,” said Tim Baxter, Chief Merchandising Officer at Macy’s.
Nineteenth Amendment co-founders Gemma Sole and Amanda Curtis with Tim Baxter, Chief Merchandising Officer at Macy’s (image: New York Business Journal)
Baxter says he is very excited about the work that Nineteenth Amendment is doing and is excited to give Macy’s shoppers the opprtunity to support emerging fashion talent. Currently, Nineteenth Amendment is known for an outstanding curation of vetted designers from around the globe who present their collections on 45 day pre-sales. Any sales made on the Ninettenth Amendment platform then gets manufactured in the U.S. on behalf of the designer. Not only does this model give designers and retailers a risk-free way to bring designs to market, less waste is contributing to the fashion stream.
“This collaboration promises to greatly expand the reach of their business by promoting Nineteenth Amendment to millions of customers who visit Macys.com every day,” says Baxter.
Beginning this fall, Nineteenth Amendment will be featured as a fashion resource to millenial shoppers coming to the Macys.com who have “appettites for fresh designs.”
“Over the past year Gemma, I and the entire Nineteenth Amendment team have learned about Macy’s commitment to fostering independent designers, to being on the cutting edge of retail and to giving their customers exclusive access to new fashion and new experiences,” says Nineteenth Amendment co-founder Amanda Curtis.
“Our mission at Nineteenth Amendment is to launch the next Michael Kors by giving independent designers around the world an inventory-less business model for the digital age while supporting and growing U.S. manufacturing and giving shoppers a voice in the future of fashion,” says Curtis.
More on Nineteenth Amendment below:
Images: Nineteenth Amendment