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Beyond Style: Integrating Fashion & Tech
Wednesday, January 20, 2016 @ 6:00 pm - 9:00 pm
Traditionally, strong personality-driven brands and trusted publications defined fashion for the masses. On the scene these days a completely new approach to fashion is emerging, one that is both human centered and utilizes the technologies we’ve seen disrupt other industries. Fashion companies have new opportunities to collaborate and market within previously unconnected industries, but must also respond to increased competition from tech, fitness, and lifestyle brands. True&Co, Nike, Shinola and Reformation have raised the bar for products that are responsive, customizable, socially or eco-conscious.
How can large and small organizations adapt to this landscape and who will be next to take the reigns in fashion innovation?
Deborah Alden: Managing Director, Pratt’s Brooklyn Fashion + Design Accelerator (BF+DA)
Laura Forlano: Assistant Professor of Design at the IIT Institute of Design, Director of the Critical Futures Lab
Gina Reimann: Creative Lead, Google Accessories
Nilofer Vahora: Vice President of Licensing & Product Innovation, Rebecca Minkoff