5 Ways to Integrate Sustainability Into Your Design

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Do you dream of turning your idea into a business? If you think a better understanding of how businesses run will help your career then we have five tips for considering your brand’s identity for market. Pratt’s Certificate in Design Entrepreneurship being held at the Brooklyn Fashion+Design Accelerator has been created specifically for designers who want to become successful design entrepreneurs.

Choose from week-long intensives and evening classes that focus on ramping up your design business. Sustainable best practices are integrated throughout the program and you can take one or all of the classes within a flexible program designed to work around a busy schedule. Courses may be taken individually or for a Certificate in Design Entrepreneurship. The CDE program was designed by the Pratt Design Incubator and is offered through the Pratt’s Center for Continuing and Professional Studies.

CDE instructor Carolyn Shafer is a graduate of the Masters of Industrial Design Program at Pratt Institute. Her thesis, entitled “Beyond the Tap”, explored how improved water is managed in the developing world. In addition to teaching as a visiting instructor, she is the Assistant Director of Pratt’s Center for Sustainable Design Studies and Project Manager for Life Cycle Assessment research.She is also teaching a course on “Pricing Your Product and Services.”

Carolyn says, “Setting the right price is both a science and an art. Choosing the right pricing strategy is critical for the success of your venture. As a central part of your marketing strategy, pricing is closely linked to the perception of your brand in the marketplace and getting to the right pricing strategy will help to enable growth.”

Here are her top 5 ways to integrate sustainability into your design:

1. Innovate: Don’t just redesign the object – redesign the entire system! This class will look at examples of how entrepreneurs used this strategy to create entirely new models of solving some old problems.

2. Look to nature: Nature runs on sunlight, uses only the energy it needs, fits form to function and recycles everything! Ever think about how a whale could inspire the design of more efficient turbine engines?

3. Don’t just use sustainable materials, understand them: What is the difference between recycled, recyclable, compostable and everything in between?

4. Lose the box: Packaging makes up 1/3 of all household waste. Designers have a huge opportunity to get creative with their packaging design to reduce the amount of waste.

5. Design for recyclability: Provide for easy disassembly, reuse of parts, recycling and down streaming

The June Certificate Program in Design Entrepreneurship has been created specifically for designers who want to become successful design entrepreneurs. Choose from week-long intensives that focus on design startups or social innovation and ramp up your design business. The CDE program builds your business acumen and sets the stage for you to build a successful business. Sustainable best practices are integrate throughout the program. Take one or all of our classes within a flexible program designed to work around a busy schedule. Courses may be taken individually or take 8 courses required for a Certificate. The CDE program was designed by the Pratt Design Incubator and is offered through the Pratt’s Center for Continuing and Professional Studies. Housing is available on Pratt’s Brooklyn Campus for our month-long summer program. 10% discount for Pratt students and alumni on individual classes.

For further information or to sign up for classes, contact CDE@pratt.edu. Or call 718-687-5998

Image: GiFri