Certificate in Design Entrepreneurship

Do you dream of turning your big idea into a successful business?

The Certificate in Design Entrepreneurship program is created specifically for forward-thinking designers wanting to create a clear strategic plan and business pitch for themselves is now open for registration. You’ll outline next steps for your business venture, be it a product, fashion or a social impact business. Take the full certificate or pick and choose your classes a la carte. Sustainable, financial and ethical best practices are integrated throughout.

The Certificate in Design Entrepreneurship program is being offered  through Pratt’s School of Continuing and Professional Studies. Pratt students and alumni receive a 10% discount on individual classes.  Classes held at our Pratt Manhattan location unless otherwise noted.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.

 


FAQs

FAQs

How much does the Certificate cost?

To complete the Certificate, the cost is around $4100-$4495. Classes range from $305-$1555 and can be taken individually or combined to complete the Certificate. There is a $100 non-refundable fee for the Certificate. Some restrictions apply to international students.

How do I register?

Students with a domestic address can register online here.

Please follow the directions below:
Click on the “Register and Pay Online for SCPS courses” link.
Where it says “Course Code Number” enter “XCDE”.
Click “Submit” at the bottom of the page.
You will then see all classes running for the CDE program.
Select the courses you would like to take and press “Submit.”

Alternatively you can register in person at the Office of the Registrar at Pratt’s Brooklyn Campus in Myrtle Hall.

Can I pre-register?

All students can pre-register* for any Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.

*Please note this will only hold your spot and you must complete registration before the first day of class. If you have a domestic address, you can complete registration online starting April 4th (please see the online registration directions in the previous FAQ). If you are international without a domestic address, you will need to complete your registration by paying in person at the Brooklyn Campus Registrar office.

What are the Certificate requirements?

The certificate program requires the successful completion of 8 courses: 5 core, 2 electives and 1 intensive. There is a $100 non-refundable certificate program fee. Some restrictions apply to International Students.

What if I only want to take one class?

You can choose to take one class or enough to complete the Certificate. If you want the Certificate, you must complete the required 8 courses: 5 core, 2 electives and 1 intensive within 2 years.

Do I have to take the classes sequentially?

You have 2 years to complete the Certificate. You can take the classes in any order that suites your needs.

Is housing available?

Yes, housing is available for the June session and is not included in tuition. Housing is located on the Pratt Brooklyn Campus and available on a first-come, first-served basis.

Choose single or double occupancy rooms. Our summer housing facility consists of singles, doubles and triples within suites. Each suite has a kitchen and bath shared with other summer students.

As an alternative, we can offer accommodation in our summer conference housing, single or double occupancy rooms in suites where two rooms share a bathroom. Unlike our summer housing, the conference facility is air conditioned, however, there are no kitchens in the suites. We can offer a linen package in this facility for a fee.

How do I reserve housing?

To reserve housing, contact Christopher Kasik, Director of Residential Life and Housing.

Are there any prerequisites?

No, there are no academic requirements or test scores required to take CDE.

Are there any required supplies?

Yes, a laptop is required for all classes. Instructors will contact each class if other supplies are required.

Are international students eligible to earn the Certificate?

Unfortunately, no. International students are ineligible to receive the paper certificate but they are welcome to take classes and can receive a letter of proof that the classes have been completed.

Do I need a student visa?

No, this is not an accredited course and it can be completed within 30 days. The program can be taken on a tourist visa.

Classes

XCDE 605 | Is my idea a business? | June 1 & 5, 2017 | Elective

XCDE 605 | Is my idea a business? | June 1 & 5, 2017 | Elective

$305 | 2 sessions | June; Thur 1 & Mon 5; 6:30-9:20PM; MANHATTAN CAMPUS | .6 C.E.U.s  


This course is your opportunity to discover if your design idea could be a viable creative business. Through lectures and group activities, you’ll be introduced to research tools, business strategy and principals to develop a successful design focused business. Using this information you’ll create a business model for your idea and understand why and how your idea could be a viable business.

What you’ll learn: Introduction to business models, case studies of business strategies, critical decision making, developing markets, building profits, forecasting trends and understanding how business trends impact the design entrepreneur.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.


Instructor: Kristina Dury

Kristina Drury is a social entrepreneur, designer, and educator. Her mission-driven firm, TYTHEdesign, uses the lens of design and strategy to support social good organizations develop creative solutions, build their capacity and enhance their impact. Under her leadership TYTHE has increased the community impact of over 75 local and global social good organizations including the NYC Dept. of Education, Citi Community Development, The Earth Institute and California State Library System.

Prior to starting TYTHEdesign, Kristina co-led the nonprofit Project H Design, a charitable organization focused on design for social change. Her diverse background includes work in corporate social responsibility, education, social innovation, industrial design, and architecture. She holds a Masters in Industrial Design from Pratt Institute and a Bachelors of Science in Architecture from McGill University.

Kristina’s work and publications have taken root around the globe. Most recently, she has been recognized as an Innovation Expert for UNDP and selected to present at Clinton Global Initiative University’s annual conference.  She has also been honored by numerous organizations, including the Victor J. Papanek Social Design Awards, the Core 77 Awards, Pratt Institute, and identified as an Agent of Change.  Kristina has been a featured speaker at The Cooper Hewitt, Harvard and Columbia.

XCDE 670 | Engaging Your Market – Branding and Social Media | June 2 & 6, 2017

XCDE 670 | Engaging Your Market – Branding and Social Media | June 2 & 6, 2017

$305 | 2 sessions | June; Fri 2 & Thu 6; 6:30-9:20PM; MANHATTAN CAMPUS | .6 C.E.U.s


Branding and marketing strategies now include social networks, crowdsourcing and thoughtful user experiences that have become critical to success. This interactive workshop will develop clear strategies for understanding how to engage and develop a relationship with your customers.

What you’ll learn: Strategies for building your brand identity, ethnography, mapping the business ecosystem, evolving your brand platform.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.


Instructor: John Bruce

john-bruce

John Bruce works at the intersection of strategy, media, and design for forward-thinking organizations. As a Senior Strategist with Forward Mapworks, John’s focus involves mapping paths forward for successful brand identity, platform development, and business engagement and experience design. He also works as an advisor and producer for interactive and transmedia projects, guiding content and distribution approaches for entertainment ventures as well as storytelling platforms with missions to impact positive behavioral and systemic change. Recent clients include: Novo Foundation, The Vancouver Observer, IceStone, Immigrant Nation, and Far From Afghanistan.

John also co-founded the Brooklyn-based design and architecture firm super-interesting! Previously he served as Director of Online Marketing for a luxury goods ecommerce site and as Integrated Marketing Manager for CondeNet. John spent over a decade working in film and television production, serving in a variety of roles. He earned a BFA from the School of Visual Arts in NYC, and his MBA from the Bainbridge Graduate Institute (BGI) in Seattle. John teaches strategy for SVA’s special program IMPACT: Design for Social Change, and also teaches Ethics and Economics in Sustainable Design at Parsons The New School for Design. John serves as a member of the Board of Trustees for the Robert Flaherty Film Seminar.

XCDE 651 | Financial Planning for Artists and Designers | June 3, 8 & 10, 2017

XCDE 651 | Financial Planning for Artists and Designers | June 3, 8 & 10, 2017

$610  | 3 sessions | June; Sat 3 & 10; 9AM-12PM and Thur 8; 6:30-9:20PM; MANHATTAN CAMPUS 1.2 C.E.U.s


This essential course will introduce basic accounting principles and financial statements used in business along with creating budgets and pricing goods and services.Topics Include: Tax planning, profit and loss statements, projecting sales and revenue, balance sheets, finding financing and funding sources.

What you’ll learn: Tax planning, profit and loss statements,  projecting sales and revenue, balance sheets, finding financing and funding sources.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.


Instructor: Ellen Fish

Ellen is founder and director of Friends of Tilonia, Inc. which takes its name from Tilonia, a small village in rural India that is home to the Barefoot College. Working with a Barefoot ecommerce team in Tilonia, Ellen developed www.Tilonia.com to market Tilonia® artisan products internationally, creating value for the artisan brand in owning and managing its own online distribution.

Ellen collaborates with more than a dozen artisan enterprises in rural India, Mexico and Cambodia, building US distribution and sales which help to create employment opportunities for more than 2000 rural artisans. Artisan collections are presented to international buyers via the Sprout Enterprise® brand platform.

Ellen has over 25 years experience in developing new businesses and online financial information services delivered to major financial firms. She has managed relationships with technology and business partners as well as led project teams designing real-time financial information services and systems for financial and investment professionals globally.

Ellen mentors social enterprise start-ups and is a member of the angel network Investors’ Circle. She is a graduate of New York University’s Stern School of Business and the University of Minnesota.

 

 

XCDE 609 | Sustainable Strategies for your Design Business | June 7 & 9, 2017

XCDE 609 | Sustainable Strategies for your Design Business | June 7 & 9, 2017

$305 | 2 sessions | June; Wed 7 & Fri 9; 6:30-9:20PM; MANHATTAN CAMPUS .6 C.E.U.s


This course introduces students to the theory and methodology of life cycle assessment, a systematic set of procedures for compiling and examining the inputs and outputs of the each step along a product’s life cycle and the associated environmental impacts directly attributable to the functioning of a product or service system throughout its life cycle. Students gain practical knowledge by applying the technique to a product or system of their choice. Sustainable design strategies will also be introduced.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.

 


Instructor: Carolyn Shafer

carolyn-shafer

Growing up in New Hampshire, Carolyn dreamed of becoming a ballerina. Twenty years later, she hung up her pointe shoes and picked up a power drill. After receiving her Engineering degree from Smith College she went on to work for DEKA, developer of the Segway, where she worked on a high tech water purification system. While working at DEKA, she realized that she was more fascinated with how people interacted with the technologies being developed rather than the technologies themselves.

Carolyn is a graduate of the Masters of Industrial Design Program at Pratt Institute. Her thesis, entitled “Beyond the Tap”, explored how improved water is managed in the developing world. In addition to teaching as a visiting instructor, she is the Director of Pratt’s Center for Sustainable Design Studies and Project Manager for Life Cycle Assessment research.

XCDE620 | Mini Incubator for the Design Entrepreneur | June 12-16, 2017

XCDE620 | Mini Incubator for the Design Entrepreneur | June 12-16, 2017

$1,555 | 4 sessions | June; Mon 12 – Fri 16; 9AM-5PM; MANHATTAN CAMPUS | 3.5 C.E.U.s  


Are you an entrepreneur with social missions or interested in starting your own impact-driven, social enterprise?

You have an idea and want to get it off the ground and feel good about doing it. In this Mini Incubator we’ll give you the tools to grow your emerging or developing business with a triple bottom line in mind. You’ll create a business plan, understand the impact of your business, identify your market, and delve into the complex issues of building a business rooted in positive change.

What you’ll learn: Different Social Business structures, Need Assessments and Market Research, Human Centered Design, Strategic tools for measuring impact and building a pitch.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.


Instructor: Kristina Drury

Kristina Drury is a social entrepreneur, designer, and educator. Her mission-driven firm, TYTHEdesign, uses the lens of design and strategy to support social good organizations develop creative solutions, build their capacity and enhance their impact. Under her leadership TYTHE has increased the community impact of over 75 local and global social good organizations including the NYC Dept. of Education, Citi Community Development, The Earth Institute and California State Library System.

Prior to starting TYTHEdesign, Kristina co-led the nonprofit Project H Design, a charitable organization focused on design for social change. Her diverse background includes work in corporate social responsibility, education, social innovation, industrial design, and architecture. She holds a Masters in Industrial Design from Pratt Institute and a Bachelors of Science in Architecture from McGill University.

Kristina’s work and publications have taken root around the globe. Most recently, she has been recognized as an Innovation Expert for UNDP and selected to present at Clinton Global Initiative University’s annual conference.  She has also been honored by numerous organizations, including the Victor J. Papanek Social Design Awards, the Core 77 Awards, Pratt Institute, and identified as an Agent of Change.  Kristina has been a featured speaker at The Cooper Hewitt, Harvard and Columbia.

XCDE 660 | From Elevator to Investor: How to Present Your Business | June 17, 19 & 21, 2017

XCDE 660 | From Elevator to Investor: How to Present Your Business | June 17, 19 & 21, 2017

$455 | 3 sessions | June; Sat 17, Mon 19 & Wed 21; 6:30-9:20PM; MANHATTAN CAMPUS | .9 C.E.U.s 


As an entrepreneur you will have to tell your story often—who you are and the relevance of your ideas and business. During this class we will hone in on what you have to say, how to say it, who your audience is, and the format and content needed to create a compelling presentation. Through the sharing of examples and helpful tools, you will learn presentation skills and best practices develop your own 5 to 10-minute presentation and practice presenting to a group. This class is hands-on and highly interactive, in-class participation is critical.

What Your Learn:
Presentation Skills and Best Practices, Presentation Design and Development, Public Speaking Practice, Clarity and ConfidenceA highly interactive class focused on the presentation of your ideas as a form of storytelling. As an entrepreneur you will have to tell your story often—who you are and the relevance of your ideas and business. During this class we will hone in on what you have to say, your audience, and the format and content needed to create a compelling presentation. Participation during this class is critical as you practice the telling your story and listen to the telling of others.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.


Instructor: Leah Caplan

Leah Caplan has a deep personal and professional history in the design industry that gives her a unique understanding of its varied entities—from its practitioners, students, and educators, to its clients, consumers, and patrons.

Leah has worked 20+ years as a marketing, strategy, and client services professional. Her roles have included leading branding and design studios in the management and growth of their business and services; directing marketing, public relations and advertising on the client side; building and diversifying the product offering and outreach for global recruitment firms; and educating design students.

She has led the strategy, planning and implementation of design programs for Fortune 500 retail and consumer product brands such as Abercrombie & Fitch, Cole Haan, GE, Herman Miller, Martha Stewart, Johnson & Johnson, Pepsi, Target and Victoria’s Secret.

XCDE 665 | Pricing Your Product and Services | June 20, 22 & 26, 2017

XCDE 665 | Pricing Your Product and Services | June 20, 22 & 26, 2017

$455 | 3 sessions | June; Tue 20, Thur 22 & Mon 26; 6:30-9:20PM; MANHATTAN CAMPUS .9 C.E.U.s 


So many creative companies fall short when it comes to pricing – some companies devalue their work by aiming too low while others alienate potential customers by setting prices too high. This lecture course is here to prevent your business from making these mistakes! Through activities and discussion you will learn and implement tools for setting and managing prices based on the cost of your materials and value of your time. Discover basic tools for pricing strategy and understand how they play into your business model. This course provides the framework for optimizing prices, understanding their impact, and gaining the confidence you need to price your products accordingly.

What you’ll learn: Introduction to pricing basics, understanding the value of your product or service, price discrimination, selecting the right price strategy, monitoring the market, reacting to competition, negotiating price agreements, establishing best practices, overview of advanced techniques and pricing law.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.


Instructor: Ellen Fish

Ellen is founder and director of Friends of Tilonia, Inc. which takes its name from Tilonia, a small village in rural India that is home to the Barefoot College. Working with a Barefoot ecommerce team in Tilonia, Ellen developed www.Tilonia.com to market Tilonia® artisan products internationally, creating value for the artisan brand in owning and managing its own online distribution.

Ellen collaborates with more than a dozen artisan enterprises in rural India, Mexico and Cambodia, building US distribution and sales which help to create employment opportunities for more than 2000 rural artisans. Artisan collections are presented to international buyers via the Sprout Enterprise® brand platform.

Ellen has over 25 years experience in developing new businesses and online financial information services delivered to major financial firms. She has managed relationships with technology and business partners as well as led project teams designing real-time financial information services and systems for financial and investment professionals globally.

Ellen mentors social enterprise start-ups and is a member of the angel network Investors’ Circle. She is a graduate of New York University’s Stern School of Business and the University of Minnesota.

 

XCDE 650 | Legal Basics for your Design Business | June 24, 2017

XCDE 650 | Legal Basics for your Design Business | June 24, 2017

$405 | 1 session | June; Sat 24; 9AM-4PM; MANHATTAN CAMPUS .7 C.E.U.s


This required course will focus on the legal basics of starting and running a small business to give you optimum control and lower the risks that are inherent in all start-ups.
Topics Include: Overview of US legal system; best practices; managing your lawyer; contracts; tort law and products liability; business formation including names and trademarks; intellectual property; employment law; and business permits, leases, and licenses.

What you’ll learn: Overview of US legal system; best practices; managing your lawyer; contracts; tort law and products liability; business formation including names and trademarks; intellectual property; employment law; and business permits, leases, and licenses.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.


Instructor: Flann Lippincott

flann-lippincott

Flann’s practice focuses on trademark and design law – trademarks, copyrights, and design patents – and general business matters. When counseling clients she draws on her experience as an entrepreneur, educator, and designer. After working in scientific, journalistic, and commercial photography, Flann founded an international consumer products company. With manufacturing in the U.S., Europe, and Asia, and worldwide sales, Flann understands the challenges that face complex businesses, and that clients seek efficient legal solutions to their business problems. A Lecturer of Law at Pratt Institute in New York, Flann uses her teaching skills to ensure that her clients understand the legal issue at hand. Lastly, a designer herself, Flann “gets” design and the important role that strong design protection plays in the commercial success of manufactured goods of all types.
Flann holds a B.A. in Art History from Cornell University. She received an M.S. in Jurisprudence of Intellectual Property with high honors from Seton Hall University School of Law, and earned her J.D. from Rutgers-Newark School of Law.  Flann also spent one summer studying International Intellectual Property and Competition Law in Belgium and Ireland. She acquired a design patent, licenses, and trademarks for her former business, for which she was nominated as Entrepreneur of the Year by Victoria Magazine. Flann managed the trademark portfolio of the Community Law Clinic at Rutgers Law, and worked on copyright litigation and employment law matters at McHattie Law. Flann is licensed to practice in New Jersey.

XCDE 608 | The Impact of Design on the Environment and Society | June 29 & 30, 2017

XCDE 608 | The Impact of Design on the Environment and Society | June 29 & 30, 2017

$305 | 2 sessions | June; Thur 29 &  Fri 30; 6:30-9:20PM; MANHATTAN CAMPUS | .6 C.E.U.s


This course is an introduction to sustainable best practices in the diverse global landscape of design-driven business. From global to local, urban to rural we are questioning social role of the designer . This course actively discusses design approaches that are sensitive to the changing culture of design and builds on the emerging opportunities to collaborate with artisan communities. Topics Include: Methods for integrating a social design approach, research strategies for design practitioners, tools for collecting data and approaching new markets, the practice of design ethnography and the analysis of emerging economies.

*Class time will be spent on working a individual case studies and critiques combines with group discussions.

Pre-Registration. All students can pre-register for any scheduled Certificate in Design Entrepreneurship course by submitting a pre-registration form to the Pratt School of Continuing Professional Studies either by fax at 212-367-2489 (attention Perry Han) or email form to phan@pratt.edu. Your credit card will not be charged until you complete registration.


Instructor: Carmen Malvar

carmen-malvar

Carmen Malvar holds a B.S in Interiors from Maestro Mateo School of Art and Crafts, Spain and a B.S in Architecture with honors from Pratt Institute School of Architecture. She is principal of Atelier Malvar+ Tusch .Llc in New York , where she specializes as a designer and brand/commerce consultant. Carmen has been head architect for the international brand Zara (Inditex), conceptualizing new prototype stores to be implemented worldwide with a team of experts. She also has overseen international brand expansion and construction management for brands like Camper (shoe company), Mango (clothing company), Tous (jewelry company) and Desigual in the last years. She has designed and supervised implementation of international stores for more than thirty locations worldwide. Carmen works regularly as consultant with the Trade Commission of Spain in New York among others institutions, where her aim is to implement and develop strategies for brands where the design production enables local suppliers to be part of the local and global process without losing identity. Carmen is working on the research department at Elisava School of Design in Barcelona to create a structure that allows all developed research to be applied in a center activity for the European retailers, as well as one step forward on sustainable approach.