Direct-to-consumer brand Everlane has committed to be completely free of virgin plastics by 2021.
The Current Daily’s Bia Bezamat writes: “By 2021, all materials, including polyester and nylon, which are made from virgin plastic, will be made out of plastic water bottles and renewed materials, the brand has announced.
Preysman estimates that in the next five years, Everlane expects to use about 100 million water bottles through its system. He admits this is merely a humble contribution, as there are currently 500 billion water bottles produced every year.
This pledge furthers the brand’s commitment to the idea of ‘radical transparency’ that has been at the heart of its business model since inception, from pricing to production practices. The overarching industry focus on reducing the use of plastics, however, comes with staggering numbers: according to Preysman, there are eight billion tons of plastic on the planet, which is roughly one ton per person.”
Read the full article on The Current Daily here.