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Bird’s Eye View: Stefan Siegel of NOT JUST A LABEL

Bird’s Eye View is a podcast series of interviews with thought leaders, change makers and interesting people. Co-hosted by Deb Johnson and a weekly guest host.

This week join Brooklyn Fashion + Design Accelerator Executive Director Debera Johnson and BF+DA Production Director Tara St James in a conversation with Stefan Siegel the founder and CEO of NOT JUST A LABEL, the world’s leading platform for showcasing and nurturing today’s pioneers in contemporary fashion. NJAL represents over 15,000 designers from over 100 countries and is devoted to facilitating growth and innovation in the fashion industry.

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About Stefan Siegel:

Stefan Siegel, a native South Tyrolean — the German speaking part of the Triveneto region in Northern Italy, grew up in an area responsible for over 40% of all high-end and luxury manufacturing, a surrounding where the ‘Made In Italy’ label is really being defined.

Following his high school career at Venice’s prestigious military college, the Francesco Morosini Naval School, he kick-started his colorful career during his Economics studies in Vienna when he gained experience in the fashion and media industry working for prestigious design houses and advertising agencies. Following a successful modelling career that took him to five continents, he achieved his MA in International Business Administration in 2004 at the Vienna University of Economics.

After graduation Stefan joined the world of finance, working for renowned companies such as Ernst & Young and Sal. Oppenheim in Switzerland, and finally the Merrill Lynch M&A Investment Banking group in New York and London specializing in the Consumer & Retail sector and advising publicly listed fashion powerhouses. Stefan used his gained experience to launch NOT JUST A LABEL (NJAL).

Although launching the company with his brother Daniel on a shoestring in 2008, NJAL today is the leading global platform for emerging fashion designers and ranks among the most respected websites in the fashion industry. As the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion, it represents over 15,000 designers from 100 countries. It is an infinitely expanding destination devoted to facilitating growth in the fashion industry and has established itself as a distinctive creative hub fostering innovation.


Monday, April 13, 2015
7:00 pm - 9:00 pm
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