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Beyond Style: Integrating Fashion & Tech

Traditionally, strong personality-driven brands and trusted publications defined fashion for the masses. On the scene these days a completely new approach to fashion is emerging, one that is both human centered and utilizes the technologies we’ve seen disrupt other industries. Fashion companies have new opportunities to collaborate and market within previously unconnected industries, but must also respond to increased competition from tech, fitness, and lifestyle brands. True&Co, Nike, Shinola and Reformation have raised the bar for products that are responsive, customizable, socially or eco-conscious.

How can large and small organizations adapt to this landscape and who will be next to take the reigns in fashion innovation?

Join Smart Design in collaboration with IIT for a Salon on the future of fashion.

RSVP here.

Panelists include:

Deborah Alden: Managing Director, Pratt’s Brooklyn Fashion + Design Accelerator (BF+DA)

Laura Forlano: Assistant Professor of Design at the IIT Institute of Design, Director of the Critical Futures Lab

Gina Reimann: Creative Lead, Google Accessories

Nilofer Vahora: Vice President of Licensing & Product Innovation, Rebecca Minkoff