Erin Hoover is currently an independent Design & Branding consultant. She launched her company, Erin Hoover Co, in early 2017 after 11 years as Vice President, Global Brand Design at Starwood Hotels & Resorts. In this role, she was the leader of cross-functional design teams responsible for branded interior design direction for Starwood’s three full service brands. Hoover and her team created global concepts for guest rooms, public spaces, brand partnerships, marketing events and other key elements for Westin, Sheraton and Le Meridien. The concepts created by Hoover and her team were part of Starwood’s innovative approach to lifestyle brands that redefined the hospitality industry.
Prior to joining Starwood Hotels & Resorts, Hoover worked in-house at Giorgio Armani Corporation from 1995-2004, directing visual merchandising and display and store design for Emporio Armani, Armani Collezioni, Armani Casa and Giorgio Armani brands. Hoover consulted for other brands including Calvin Klein, Edwin Schlossberg, and Polo Ralph Lauren on store design projects from 2004-2006. Her wide range of experience, from designing textiles and exhibitions to visual merchandising and display, store design, nightclubs and hotels transcends industries and categories: Hoover’s unique career path shapes her design perspective and continues to inspire her as a design expert, leader and innovator.