Mimaki USA is a global industry leader and manufacturer of wide-
Want to learn more? Join Mimaki at the BF+DA for four sessions each day on 8/9 and 8/10 from 9-10:30 am, 11-12:30 pm, 1:30-3 pm and 3:30-5 pm. While at the BF+DA, tour the space and see our Production Lab (p.LAB) and our Sustainability Lab (s.LAB) and learn about our Sustainable Fashion Roadmap tool.
We caught up with Ryosuke Nakayama, Mimaki’s Manager of Textile and Apparel Business Development and Marketing as well as David Lopez, Specialist Textile and Apparel, Business Development and Marketing to tell us more about how clothing is becoming more customized and how brands can adapt to a changing landscape using new tools.
Talk about the benefits of customization for designers-is it becoming more prevalent in the fashion industry?
Digital printing has opened up new avenues of artistic styles by having the flexibility of customizing fabrics with unlimited options for designs and colors giving the designer an emotional connection with design of the fabric. In the days before digital printing, costs were so high to create samples due to the cost associated with setting up screens or plates per color to create designs. With digital printing it is easier to get the designer’s unique designs on fabrics for a nominal cost.
Do you think digital printing enhances a designers ability to be even more creative? How?
Digital printing is giving designers the possibilities to do things that are extremely creative by allowing them to print not only step and repeat patterns but customized prints that are unique to the designer’s wants and that include graphic art or photographic images on fabrics.
How do you think digital printing allows designers to be more nimble?
Designers now have the freedom to print whatever they want to sell. Since digital printing does not require minimum orders or having a large stock of fabrics, designers can now print small-run fashion lines on demand with minimal waiting time.
Is this type of textile printing sustainable?
New technologies have been created to help the printing industry be more sustainable by making some processes environmentally friendly; for example textile pigment ink and dye sublimation cures with a dry heat process that does not require water. Textile pigments can print directly on organic cotton, hemp, and bamboo fabrics that are environmentally friendly. Dye sublimation can also print on 100% recycled polyesters that are environmentally friendly.