Do you dream of turning your idea into a business? If you think a better understanding of how businesses run will help your career then we have five tips for considering your brand’s identity for market. Pratt’s Certificate in Design Entrepreneurship being held at the Brooklyn Fashion+Design Accelerator has been created specifically for designers who want to become successful design entrepreneurs.
Choose from week-long intensives and evening classes that focus on ramping up your design business. Sustainable best practices are integrated throughout the program and you can take one or all of the classes within a flexible program designed to work around a busy schedule. Courses may be taken individually or for a Certificate in Design Entrepreneurship. The CDE program was designed by the Pratt Design Incubator and is offered through the Pratt’s Center for Continuing and Professional Studies.
As Senior Strategist at Forward Mapworks, CDE instructor John Bruce, creates paths forward for successful brand identity, platform development, business engagement and experience design. He also teaches strategy for SVA’s special program IMPACT: Design for Social Change, and also teaches Ethics and Economics in Sustainable Design at Parsons The New School for Design. His class for the CDE program called “Engaging Your Customer-Branding & Social Media” focuses on “strategies for building your brand identity, ethnography, mapping the business eco-system, and evolving your brand platform.”
Here are five essential tips John has when considering your brand identity for market engagement:
1. We can articulate the ways our brand creates and delivers value in 8 words or less.
2. We know are target audience – how they feel and what motivates their behavior.
3. We speak in a human voice that reveals our brand personality.
4. Our brand story is co-created by our entire community, without segregating producer from audience.
5. We celebrate a bigger story and invite spreadability rather than stickiness.
For more info on the CDE program please contact CDE@pratt.edu or to sign up, go HERE.